How Performance Marketing Software Helps With Google Ads Optimization

Server-Side Tracking vs. Pixel Monitoring - Which is Better?
A variety of ecommerce companies are turning to server-side monitoring as a way to improve their data collection processes. While it requires much more technical knowledge than routine GTM and might present extra prices, it can bring about better precision and more dependable data


Pixel tracking utilizes an item of code to sign up conversions on your website. It's easy to set up and less susceptible to advertisement blockers.

1. Extra exact data
The traditional technique of tracking conversions on a web site, making use of pixels, is having trouble with altering internet browser personal privacy plans. This means that the data being sent to Google Ads, Facebook Business Manager and other platforms is much less precise than it must be.

Server-side monitoring is an extra safe and secure alternative that aids to bypass these restrictions, as it's loaded from your own domain and treated as first-party code, meaning it's less likely to be affected by ad blockers or other security steps. This offers much more precise data and a more complete picture of user journeys across channels.

In addition, this type of tracking allows businesses to track conversions outside of the website, such as phone calls and in-store visits, which can be difficult for pixel-based tracking. This flexibility gives marketers more ownership over the information they send out, and makes it less complicated to abide by different data laws. It's also a lot much less prone to fraudulence, as it's more difficult for deceptive actors to manipulate the system by modifying the postback link.

2. Much better control over data.
Server-side tracking allows businesses to accumulate and improve information prior to sending it to third-party analytics/advertising platforms. This improves information efficiency and accuracy, which can help marketing experts make even more educated advertising decisions.

Traditional pixel monitoring counts on JavaScript tracking codes that are put in website site visitors' internet browsers. These tracking codes are commonly blocked by ad blockers, which can cause information collection disruptions and incorrect results. Server-side monitoring allows companies to bypass these limitations and give customer segmentation tools exact, constant data that is much less prone to interference.

This sort of monitoring likewise allows organizations to track conversions that occur outside of the website, like telephone call and in-store purchases. This is important given that brand-new privacy plans such as Apple's Intelligent Monitoring Prevention (ITP) restrict the life span of cookie-based tracking pixels to 7 days. This is a vital reason S2S is much more reliable for organizations seeking to adapt to these adjustments.

3. Less vulnerable to scams
Server-side tracking makes it possible for services to control information hauls before it gets to third party endpoints, improving safety and privacy. This is specifically essential as different browsers and systems progressively change just how they deal with cookies. As an example, in iphone 14, Safari will only supply first-party cookie data and will certainly not enable pixel-based monitoring. Utilizing server-side tracking, you can bypass these constraints and continue to track conversions that took place beyond your website.

On top of that, server-side tracking allows you to catch customer data straight by yourself servers. This gets rid of dependence on 3rd parties, which can be prone to violations and privacy infractions.

A server-side tracking system is a collection of instructions that informs your website's web server what events to tape. This data is then sent out to analytics tools like Google Analytics and Facebook Organization. It's likewise made use of to set off event-based advertisements, such as retargeting. In contrast, pixel monitoring is an alternative approach that uses a little piece of code on your web page to accumulate data from customers.

4. Simpler to apply
Server-side tracking is an information collection procedure that happens on the internet site's own web server, bypassing internet browser constraints. This means that data accumulated by the website/app is first sent to the web server where it's refined and after that sent to analytics tools like Google Analytics or Facebook Pixel.

The benefit of this strategy is that it decreases the range of information administration and offers organizations much more control over transmission, making it usually much more trustworthy. As a result, it's less vulnerable to information challenges triggered by points like a broken link or an energetic ad blocker being set up.

With OWOX BI's Server-Side Monitoring, your business can gather real-time conversion information similarly that you would with pixels or a cookie, however this is after that passed directly to your marketing and advertising devices on the web server. This allows you to have more exact information and helps make sure conformity with privacy policies such as GDPR. Additionally, it additionally avoids the tracking restrictions enforced by browsers and ad blockers.